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Data & Studies

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This is a cover image about Christmas gifts.

Black Friday and Handmade Gifts: Understanding U.S. Consumer Choices This Holiday Season

Analyzes U.S. Black Friday consumers of handmade Christmas gifts — 25–45 age group, 75% female, top categories include decorations (35%) and apparel (25%). Highlights pain...

Mercy Lilian
This covered image shows a report about the DIY preference and purchase behavior of young mothers.

72% of Young Mothers Prefer DIY Kits. Here’s a Deep Dive Into the Rise of DIY Culture and Purchase Behavior Among Millennials [New Data for 2024]

The study analyzed the DIY preferences and purchasing habits of young mothers, focusing on their favorite supplies, shopping methods, and motivations. ...

Mercy Lilian